From subtle murmurs to sudden booming shifts, the marketing and advertising landscape changes on the reg. Check out our perspectives on what’s shaking things up.
Scattered consumer attention and greater audience fragmentation have made it challenging to devise a strategic, successful and results-driven media plan. So how do we know where to start? What are the right questions to ask before we delve into planning? We asked the experts on our Connections Team.
Read MoreAs an agency, we rely on human experts almost constantly to do bigger and better things. And though we rely on computers to track how well we do something, we're certainly not asking them to take over anytime soon. As marketing innovation evolves, integrating AI technology has become a pivotal goal of many businesses.
However, when it comes to mistakes, the question arises…
Read MoreOur Executive Director of Connections, Mike Pocci, has a conversation with David McBee, the Executive Producer of Simpli.fi TV about creativity and data-driven strategy.
Read MoreWith the big game fast approaching, we asked our Executive Director/Connections, Mike Pocci, about the value of tackling a Super Bowl spot and the risks and rewards when you do it right.
“Doing it right” can mean a lot of different things depending on who you ask. Ultimately, could this sought-after spot be a great return on your investment? We think so. However, many factors must align for that to be true.
Read MoreAcross internet platforms like social media, broadcast radio or television and now streaming platforms it can be difficult to figure out where the best bet is to put ad dollars. With the introduction of the Metaverse and its various advertising offerings from companies like Meta or Roblox, Metaverse business opportunities are developing but are still very new.
Read MoreProduct placement has come a long way since its first noted effort in the late 1800s, found within a published book. Now, it has evolved to become possible within the virtual landscape.
With digital platforms and AI tools creating new opportunities for brands to seamlessly reach consumers in day-to-day activities like video games or content streaming, it’s even more important for brand partnerships to be authentic and strategic to stay top-of-mind for consumers.
Read MoreWhether you like AI or not, it’s here to stay. In small doses, it’s a fantastic educational and research supplement, but when gone rogue—and in the wrong hands—it’s a little nerve-wracking.
Read MoreOur Director of Connections, Mike Pocci, had an 18-minute conversation with Mike Kartson at Spectrum Reach about the rising popularity of streaming TV, today's TV ecosystem, media consolidation (with surprising mergers) and an audience that’s more fragmented than ever.
Read MoreEvery year, millions of Super Bowl viewers play amateur marketing critic, giving buffalo sauce–stained thumbs ups and downs to TV spots that represent billions of dollars in ad spending. But are these ads worth it? With the big day fast approaching, we asked our Executive Director / Connections, Mike Pocci, about the risks and rewards for brands planning to tackle a Super Bowl spot.
Read MoreThe gigantic ecosystem of marketing touchpoints continues to become more complicated. Considering the expansion of traditional media channels into areas such as connected TV (CTV), over-the-top (OTT) and streaming audio, as well as the complexities of digital media, it’s not always clear how all these marketing channels are contributing to your brand awareness, website traffic, conversions and ultimately sales.
Enter marketing attribution.
Read MoreRecently, Mike had the opportunity to sit down with Keith Hotchkiss, President of Cleveland Metro's iHeartMedia to discuss the role of audio in marketing. In this 24-minute conversation, Mike & Keith cover how and why people use audio, how to create a memorable audio experience for consumers and what the future holds for audio applications in marketing.
Read MorePersonalized targeting has been at the core of digital advertising for decades, and it can be incredibly effective, especially when used with purpose. Given the growing number of ad blockers and tracking restrictions, should we be — or will we be forced to be — less personal moving forward?
Read MoreDuring the past several years, we’ve had many in-depth conversations about the marketing industry’s privacy regulations, which have given consumers more choice and control but have posed challenges from a targeted marketing standpoint.
Read MoreWhile it’s not a new hobby by any means, streaming is undeniably one of the most ubiquitous forms of media consumption...
Read MoreApple recently rolled out iOS 14, and with the new operating system came a new policy: The IDFA (Identifier for Advertisers) can no longer be used without explicit user permission.
Read MorePeople continue to allocate more time than ever to social media. Platforms like the dominant Facebook, the ever-expanding Snapchat, and the growing-faster-than-anyone.
Read MoreBrave is a web browser that prioritizes two features above all else: privacy and speed. The mission behind Brave is to provide users with a safer, faster and better browsing experience.
Read MoreWe talked about how to prepare for the integration of artificial intelligence (AI) into your content marketing (or general marketing) efforts. But maybe you’re stuck on the first step, which is to identify practical use cases for AI.
Read MoreArtificial Intelligence (AI) is fueling many industries and businesses in today’s technology-driven world. But what function can it serve when it comes to content marketing—and marketing in general?
Read MoreVerbal interaction with mobile and smart home devices is skyrocketing. ComScore predicts that 50% of all searches will be done by voice by 2020.
Read MoreWe'll answer all of the questions you have, and even some of the ones you didn't ask.
