A Product Placement Conversation with Cailey and Mike

Product placement has come a long way since its first noted effort in the late 1800s, found within a published book. Now, it has evolved to become possible within the virtual landscape. 

With digital platforms and AI tools creating new opportunities for brands to seamlessly reach consumers in day-to-day activities like video games or content streaming, it’s even more important for brand partnerships to be authentic and strategic to stay top-of-mind for consumers.

Hear from our associates, Mike Pocci & Cailey Aubrey, from our Connections team, as they chat about the history and future of product placement and talk about their favorite examples (in less than 20 minutes). 

Check out the conversation below:

SoundCloud: https://soundcloud.com/aftermath-616998689/product-placement-a-conversation-with-mike-pocci-and-cailey-aubrey-from-aftermath?si=b2ab348e794f4591aceb994feb58b528&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing 

Youtube: Click on Channel

Have any questions? Reach out to Mike Pocci, Executive Director / Connections, at mpocci@teamaftermath.com