AfterMath

The Rumblings

From subtle murmurs to sudden booming shifts, the marketing and advertising landscape changes on the reg. Check out our perspectives on what’s shaking things up.

A Conversation with Simpli.fi: Creativity and Data-Driven Strategy

Our Executive Director of Connections, Mike Pocci, has a conversation with David McBee, the Executive Producer of Simpli.fi TV about creativity and data-driven strategy.

Mike and David discuss the transformative nature of brand communications in an age of information overload. In addition, Mike shares insights into the balance between creativity and data-driven strategies. They cover topics ranging from third-party cookies getting phased out all the way to how brands must adapt to maintain meaningful connections as AI takes over the digital marketing space.

Watch or listen to Mike and David’s conversation as they do a deep dive into understanding audiences, leveraging first-party data and anticipating the future of marketing technologies.

Check out the conversation on Simpli.fi’s website: https://simpli.fi/simplifi-tv/mike-pocci-simpli-fi-tv

Simpli.fi TV’s youtube channel here: https://www.youtube.com/watch?v=6quoMNQsCpU&t=447s

Or watch the video, embedded below:

Have questions about data-driven connections and media strategies? Contact Mike Pocci, Executive Director of Connections, at mpocci@teamaftermath.com.

Media Planning & Buying, CreativeAfterMath