Everyone gets swept up in the latest marketing trends sometimes, even if we try to avoid it. Pick your acronym of the month and we’ve all spent time with it. VR. AI. NFTs. Maybe too much time.
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Taking risks is a crucial component of staying competitive. However, navigating the balance between calculated risks and safe, traditional strategies is not easy.
Let’s explore when to take the leap into risky campaign work.
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Third-party cookies have been on a steady decline, especially over the last five years. During that time, ad blockers became more widespread and major web browsers and apps began automatically disabling cookies. Most recently, Google started to restrict third-party cookies by default for 1% of Chrome users and is planning to ramp up to 100% of users sometime in 2025.
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In Part 2, we continue outlining how the current state of AI impacts the marketing and advertising industry as well as how future innovations could change the way we work.
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As an agency, we rely on human experts almost constantly to do bigger and better things. And though we rely on computers to track how well we do something, we're certainly not asking them to take over anytime soon. As marketing innovation evolves, integrating AI technology has become a pivotal goal of many businesses.
However, when it comes to mistakes, the question arises…
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In part 2, we continue evaluating our preconceived notions about AI with a focus on separating the fictional AI from the real-world benefits and dangers of AI. In addition, we will review the different types of AI, along with common misconceptions and assumptions about AI.
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Where did you first see Artificial Intelligence (AI)? Was it introduced to you as a fictional introduction? Like the idea of AI robots surpassing human intelligence and taking over? Or you may have heard about AI technology like virtual assistants. You may even have one in your home.
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With the big game fast approaching, we asked our Executive Director/Connections, Mike Pocci, about the value of tackling a Super Bowl spot and the risks and rewards when you do it right.
“Doing it right” can mean a lot of different things depending on who you ask. Ultimately, could this sought-after spot be a great return on your investment? We think so. However, many factors must align for that to be true.
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If you're an active social media user, chances are you've seen all sorts of influencer marketing content, especially on your Instagram or TikTok feeds.
Influencers are compelling because they have a trusted voice and can impact the perception of your brand through their dedicated followers, who can double as your brand's target demographic. Well-crafted influencer campaigns can help lift the curtain on a brand with their reach.
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Channel marketing has changed dramatically in recent years due to the complexity and variety of options becoming available for consumers. Marketers have had to step up their game in order to make sure they are eliminating unnecessary barriers for consumers who are shopping in-store. Certainly, the internet has changed the way we shop completely with online shopping more competitive than ever. That doesn’t mean that brick and mortar shopping experiences are going away anytime soon. So how can you make sure that you’re winning through the right channels?
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Across internet platforms like social media, broadcast radio or television and now streaming platforms it can be difficult to figure out where the best bet is to put ad dollars. With the introduction of the Metaverse and its various advertising offerings from companies like Meta or Roblox, Metaverse business opportunities are developing but are still very new.
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Research suggests that consumers believe brands are more focused on their brand image and reputation than operating responsibly. If consumers don’t believe your company cares about the planet, your brand loyalty isn’t the only thing that could be at risk.
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More and more brands are choosing to give project-based work to smaller, specialized companies (in bite-sized portions) rather than large agencies, with an overall goal of lower cost.
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Companies not only need to recognize and pay employees, but are also now expected to nurture employees’ wellbeing. Many people think of culture as just office pizza parties or free coffee in the break room, but it’s more than that. Culture is everything.
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Every generation has a unique set of personalities, lifestyle choices and spending habits. Experts agree that the three key trends shaping generations are parenting, technology and economics. That’s why it is essential to make sure you’re using the right tools and strategies to target the correct generational audiences that make sense for your brand.
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There are many external factors your brand simply cannot control — like a pandemic, maybe. However, you can control the internal aspects that shape how your brand is perceived by the public. Bad publicity can spread like wildfire especially with the common usage of social media. Achieving loyal customers in today’s climate boils down to good public relations (PR).
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COVID-19 caused major shifts in the economy. Not only did individual households suffer, but companies did, too. Some were forced to cut staff and some struggled with shortages of goods and products due to disrupted supply chains.
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While loyalty within traditional institutions such as religion, marriage and political party alignment have been eroding, distrust in the mainstream media has been on the rise and as a result, has trickled down to brands and companies.
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Our Art Director, Rachel Wilson, had the opportunity to attend Content Marketing World last week in Cleveland. The event showcased knowledgeable experts across a range of content marketing topics from SEO to UX to blogging and more. Luckily for us, Rachel came back to tell us all about it and answer our questions!
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