marketing — The Latest Agency Rumblings

Everyone gets swept up in the latest marketing trends sometimes, even if we try to avoid it. Pick your acronym of the month and we’ve all spent time with it. VR. AI. NFTs. Maybe too much time.

Research & StrategyAfterMathNovember 5, 2024marketing campaign, marketing, marketing strategy, strategy

Marketing Campaign Strategies: Risk Is the New Reward

Taking risks is a crucial component of staying competitive. However, navigating the balance between calculated risks and safe, traditional strategies is not easy.

Let’s explore when to take the leap into risky campaign work.

Connecting to a Streaming Audience, a Conversation with Mike Kartson from Spectrum Reach

Our Director of Connections, Mike Pocci, had an 18-minute conversation with Mike Kartson at Spectrum Reach about the rising popularity of streaming TV, today's TV ecosystem, media consolidation (with surprising mergers) and an audience that’s more fragmented than ever.

Media Planning & BuyingAfterMathFebruary 16, 2023streaming, content, TV, marketing, trends, video, advertising

AfterMath Q&A: What’s So Super About Super Bowl Ads?

Every year, millions of Super Bowl viewers play amateur marketing critic, giving buffalo sauce–stained thumbs ups and downs to TV spots that represent billions of dollars in ad spending. But are these ads worth it? With the big day fast approaching, we asked our Executive Director / Connections, Mike Pocci, about the risks and rewards for brands planning to tackle a Super Bowl spot.

Media Planning & BuyingAfterMathFebruary 7, 2023Super Bowl, advertising, commercials, marketing, TV, over-the-top

Content Marketing World Event Q&A with R. Wilson

Our Art Director, Rachel Wilson, had the opportunity to attend Content Marketing World last week in Cleveland. The event showcased knowledgeable experts across a range of content marketing topics from SEO to UX to blogging and more. Luckily for us, Rachel came back to tell us all about it and answer our questions!

Creative, Research & StrategyAfterMathSeptember 23, 2022content marketing world, contatn, marketing, convention, CMW, event, Cleveland, Ohio, SEO, UX, advertising

Is Marketing Becoming Less Personal?

Personalized targeting has been at the core of digital advertising for decades, and it can be incredibly effective, especially when used with purpose. Given the growing number of ad blockers and tracking restrictions, should we be — or will we be forced to be — less personal moving forward?

Media Planning & BuyingAfterMathJune 15, 2022targeting, personalization, cookies, messaging, media, marketing

Marketing Trends to Help Brands Personalize Experiences in 2022

As we enter 2022, we expect to hear a lot more about artificial intelligence (AI). Not long ago, we shared some ideas on how to leverage AI as an enhancement to marketing strategy, execution and measurement. Clearly, there is substantial opportunity in this space.

Don't Overlook Youtube

People continue to allocate more time than ever to social media. Platforms like the dominant Facebook, the ever-expanding Snapchat, and the growing-faster-than-anyone.

Brave Browsing: Another Step Toward Consumer Privacy

Brave is a web browser that prioritizes two features above all else: privacy and speed. The mission behind Brave is to provide users with a safer, faster and better browsing experience.

Media Planning & BuyingAfterMathSeptember 21, 2020privacy, consumer privacy, Brave, digital media, advertising, marketing, browser, tracking

Making Connections in a Voice Activated World

Verbal interaction with mobile and smart home devices is skyrocketing. ComScore predicts that 50% of all searches will be done by voice by 2020.

The Rumblings

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