Everyone gets swept up in the latest marketing trends sometimes, even if we try to avoid it. Pick your acronym of the month and we’ve all spent time with it. VR. AI. NFTs. Maybe too much time.
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Whether you like AI or not, it’s here to stay. In small doses, it’s a fantastic educational and research supplement, but when gone rogue—and in the wrong hands—it’s a little nerve-wracking.
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Research suggests that consumers believe brands are more focused on their brand image and reputation than operating responsibly. If consumers don’t believe your company cares about the planet, your brand loyalty isn’t the only thing that could be at risk.
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People continue to allocate more time than ever to social media. Platforms like the dominant Facebook, the ever-expanding Snapchat, and the growing-faster-than-anyone.
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Things have not been easy lately. Isolation from our loved ones, restrictions on where we can go and what we can do, and for many brands, a major blow to their businesses.
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