AfterMath

The Rumblings

From subtle murmurs to sudden booming shifts, the marketing and advertising landscape changes on the reg. Check out our perspectives on what’s shaking things up.

Audio in Advertising, A Conversation with iHeart Cleveland's Keith Hotchkiss

From radio and broadcast television to new social media platforms and streaming options; there are so many ways to reach your audience. Luckily our Executive Director of Connections, Mike Pocci, the media expert that he is, knows how to navigate those waters when it comes to making the most of any media budget.

Recently, Mike had the opportunity to sit down with Keith Hotchkiss, President of Cleveland Metro's iHeartMedia to discuss the role of audio in marketing. In this 24-minute conversation, Mike & Keith cover how and why people use audio, how to create a memorable audio experience for consumers and what the future holds for audio applications in marketing.

Watch the video below or listen on Soundcloud.

Have questions about the role of audio in your marketing? Talk to our expert, Mike Pocci at mpocci@teamaftermath.com.

Media Planning & BuyingAfterMathiHeartMedia, audio, audio experience, audio marketing, streaming audio, trends