AfterMath

The Rumblings

From subtle murmurs to sudden booming shifts, the marketing and advertising landscape changes on the reg. Check out our perspectives on what’s shaking things up.

Posts tagged insights
Credit Where Credit is Due: A Look at Marketing Attribution  

The gigantic ecosystem of marketing touchpoints continues to become more complicated. Considering the expansion of traditional media channels into areas such as connected TV (CTV), over-the-top (OTT) and streaming audio, as well as the complexities of digital media, it’s not always clear how all these marketing channels are contributing to your brand awareness, website traffic, conversions and ultimately sales. 

Enter marketing attribution.  

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Can You Depend On Zero-Party Data?

In the world of personalized marketing and data tracking, trouble’s afoot.
Cookies are crumbling. User tracking restrictions continue to get more restrictive. Third-party data access is on its way to being entirely inaccessible. We asked our Executive Director / Connections, Mike Pocci, about Zero-Party data and how you can use it to elevate your brand.

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