AfterMath

The Rumblings

From subtle murmurs to sudden booming shifts, the marketing and advertising landscape changes on the reg. Check out our perspectives on what’s shaking things up.

Connecting to a Streaming Audience, a Conversation with Mike Kartson from Spectrum Reach

Streaming services have gained massive popularity since the pandemic began, and now around 60 million homes in the United States use some form of streaming. From different content and programming to different pricing tiers based on the number of users, the way we watch TV has become quite the puzzle. Although complicated, there are plenty of advantages and opportunities for strategic media campaigns. 

Speaking of opportunities, our Executive Director of Connections, Mike Pocci, had an 18-minute conversation with Mike Kartson at Spectrum Reach about the rising popularity of streaming TV, today's TV ecosystem, media consolidation (with surprising mergers) and an audience that’s more fragmented than ever.

They covered the current challenges facing marketers as well as solutions on how to connect with your target streaming audience better. 

Watch the video below or listen on Soundcloud.

Have questions about TV streaming options in your marketing? Talk to our expert, Mike Pocci at mpocci@teamaftermath.com.

Media Planning & BuyingAfterMathstreaming, content, TV, marketing, trends, video, advertising