From subtle murmurs to sudden booming shifts, the marketing and advertising landscape changes on the reg. Check out our perspectives on what’s shaking things up.
Third-party cookies have been on a steady decline, especially over the last five years. During that time, ad blockers became more widespread and major web browsers and apps began automatically disabling cookies. Most recently, Google started to restrict third-party cookies by default for 1% of Chrome users and is planning to ramp up to 100% of users sometime in 2025.
Read MoreThe gigantic ecosystem of marketing touchpoints continues to become more complicated. Considering the expansion of traditional media channels into areas such as connected TV (CTV), over-the-top (OTT) and streaming audio, as well as the complexities of digital media, it’s not always clear how all these marketing channels are contributing to your brand awareness, website traffic, conversions and ultimately sales.
Enter marketing attribution.
Read MoreIn the world of personalized marketing and data tracking, trouble’s afoot.
Cookies are crumbling. User tracking restrictions continue to get more restrictive. Third-party data access is on its way to being entirely inaccessible. We asked our Executive Director / Connections, Mike Pocci, about Zero-Party data and how you can use it to elevate your brand.
Apple recently rolled out iOS 14, and with the new operating system came a new policy: The IDFA (Identifier for Advertisers) can no longer be used without explicit user permission.
Read MoreConsumers don’t want cookies. (Not third-party tracking cookies, anyways. Their eponymous inspirations are still a hit, crumbs and all.)
Read MoreWe'll answer all of the questions you have, and even some of the ones you didn't ask.
