From subtle murmurs to sudden booming shifts, the marketing and advertising landscape changes on the reg. Check out our perspectives on what’s shaking things up.
Every year, millions of Super Bowl viewers play amateur marketing critic, giving buffalo sauce–stained thumbs ups and downs to TV spots that represent billions of dollars in ad spending. But are these ads worth it? With the big day fast approaching, we asked our Executive Director / Connections, Mike Pocci, about the risks and rewards for brands planning to tackle a Super Bowl spot.
Read MoreThe gigantic ecosystem of marketing touchpoints continues to become more complicated. Considering the expansion of traditional media channels into areas such as connected TV (CTV), over-the-top (OTT) and streaming audio, as well as the complexities of digital media, it’s not always clear how all these marketing channels are contributing to your brand awareness, website traffic, conversions and ultimately sales.
Enter marketing attribution.
Read MoreRecently, Mike had the opportunity to sit down with Keith Hotchkiss, President of Cleveland Metro's iHeartMedia to discuss the role of audio in marketing. In this 24-minute conversation, Mike & Keith cover how and why people use audio, how to create a memorable audio experience for consumers and what the future holds for audio applications in marketing.
Read MoreMore and more brands are choosing to give project-based work to smaller, specialized companies (in bite-sized portions) rather than large agencies, with an overall goal of lower cost.
Read MoreCompanies not only need to recognize and pay employees, but are also now expected to nurture employees’ wellbeing. Many people think of culture as just office pizza parties or free coffee in the break room, but it’s more than that. Culture is everything.
Read MoreEvery generation has a unique set of personalities, lifestyle choices and spending habits. Experts agree that the three key trends shaping generations are parenting, technology and economics. That’s why it is essential to make sure you’re using the right tools and strategies to target the correct generational audiences that make sense for your brand.
Read MoreThere are many external factors your brand simply cannot control — like a pandemic, maybe. However, you can control the internal aspects that shape how your brand is perceived by the public. Bad publicity can spread like wildfire especially with the common usage of social media. Achieving loyal customers in today’s climate boils down to good public relations (PR).
Read MoreCOVID-19 caused major shifts in the economy. Not only did individual households suffer, but companies did, too. Some were forced to cut staff and some struggled with shortages of goods and products due to disrupted supply chains.
Read MoreWhile loyalty within traditional institutions such as religion, marriage and political party alignment have been eroding, distrust in the mainstream media has been on the rise and as a result, has trickled down to brands and companies.
Read MoreOur Art Director, Rachel Wilson, had the opportunity to attend Content Marketing World last week in Cleveland. The event showcased knowledgeable experts across a range of content marketing topics from SEO to UX to blogging and more. Luckily for us, Rachel came back to tell us all about it and answer our questions!
Read MorePersonalized targeting has been at the core of digital advertising for decades, and it can be incredibly effective, especially when used with purpose. Given the growing number of ad blockers and tracking restrictions, should we be — or will we be forced to be — less personal moving forward?
Read MoreIn the world of personalized marketing and data tracking, trouble’s afoot.
Cookies are crumbling. User tracking restrictions continue to get more restrictive. Third-party data access is on its way to being entirely inaccessible. We asked our Executive Director / Connections, Mike Pocci, about Zero-Party data and how you can use it to elevate your brand.
During the past several years, we’ve had many in-depth conversations about the marketing industry’s privacy regulations, which have given consumers more choice and control but have posed challenges from a targeted marketing standpoint.
Read MoreWhile it’s not a new hobby by any means, streaming is undeniably one of the most ubiquitous forms of media consumption...
Read MoreApple recently rolled out iOS 14, and with the new operating system came a new policy: The IDFA (Identifier for Advertisers) can no longer be used without explicit user permission.
Read MorePeople continue to allocate more time than ever to social media. Platforms like the dominant Facebook, the ever-expanding Snapchat, and the growing-faster-than-anyone.
Read MoreConsumers don’t want cookies. (Not third-party tracking cookies, anyways. Their eponymous inspirations are still a hit, crumbs and all.)
Read MoreBrave is a web browser that prioritizes two features above all else: privacy and speed. The mission behind Brave is to provide users with a safer, faster and better browsing experience.
Read MoreWe'll answer all of the questions you have, and even some of the ones you didn't ask.
