More and more brands are choosing to give project-based work to smaller, specialized companies (in bite-sized portions) rather than large agencies, with an overall goal of lower cost.
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Companies not only need to recognize and pay employees, but are also now expected to nurture employees’ wellbeing. Many people think of culture as just office pizza parties or free coffee in the break room, but it’s more than that. Culture is everything.
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Every generation has a unique set of personalities, lifestyle choices and spending habits. Experts agree that the three key trends shaping generations are parenting, technology and economics. That’s why it is essential to make sure you’re using the right tools and strategies to target the correct generational audiences that make sense for your brand.
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There are many external factors your brand simply cannot control — like a pandemic, maybe. However, you can control the internal aspects that shape how your brand is perceived by the public. Bad publicity can spread like wildfire especially with the common usage of social media. Achieving loyal customers in today’s climate boils down to good public relations (PR).
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COVID-19 caused major shifts in the economy. Not only did individual households suffer, but companies did, too. Some were forced to cut staff and some struggled with shortages of goods and products due to disrupted supply chains.
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While loyalty within traditional institutions such as religion, marriage and political party alignment have been eroding, distrust in the mainstream media has been on the rise and as a result, has trickled down to brands and companies.
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