Channel marketing has changed dramatically in recent years due to the complexity and variety of options becoming available for consumers. Marketers have had to step up their game in order to make sure they are eliminating unnecessary barriers for consumers who are shopping in-store. Certainly, the internet has changed the way we shop completely with online shopping more competitive than ever. That doesn’t mean that brick and mortar shopping experiences are going away anytime soon. So how can you make sure that you’re winning through the right channels?
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