Everyone gets swept up in the latest marketing trends sometimes, even if we try to avoid it. Pick your acronym of the month and we’ve all spent time with it. VR. AI. NFTs. Maybe too much time.
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If you're an active social media user, chances are you've seen all sorts of influencer marketing content, especially on your Instagram or TikTok feeds.
Influencers are compelling because they have a trusted voice and can impact the perception of your brand through their dedicated followers, who can double as your brand's target demographic. Well-crafted influencer campaigns can help lift the curtain on a brand with their reach.
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