From subtle murmurs to sudden booming shifts, the marketing and advertising landscape changes on the reg. Check out our perspectives on what’s shaking things up.
There are many external factors your brand simply cannot control — like a pandemic, maybe. However, you can control the internal aspects that shape how your brand is perceived by the public. Bad publicity can spread like wildfire especially with the common usage of social media. Achieving loyal customers in today’s climate boils down to good public relations (PR).
Read MoreCOVID-19 caused major shifts in the economy. Not only did individual households suffer, but companies did, too. Some were forced to cut staff and some struggled with shortages of goods and products due to disrupted supply chains.
Read MoreWhile loyalty within traditional institutions such as religion, marriage and political party alignment have been eroding, distrust in the mainstream media has been on the rise and as a result, has trickled down to brands and companies.
Read MoreOur Art Director, Rachel Wilson, had the opportunity to attend Content Marketing World last week in Cleveland. The event showcased knowledgeable experts across a range of content marketing topics from SEO to UX to blogging and more. Luckily for us, Rachel came back to tell us all about it and answer our questions!
Read MorePersonalized targeting has been at the core of digital advertising for decades, and it can be incredibly effective, especially when used with purpose. Given the growing number of ad blockers and tracking restrictions, should we be — or will we be forced to be — less personal moving forward?
Read MoreIn the world of personalized marketing and data tracking, trouble’s afoot.
Cookies are crumbling. User tracking restrictions continue to get more restrictive. Third-party data access is on its way to being entirely inaccessible. We asked our Executive Director / Connections, Mike Pocci, about Zero-Party data and how you can use it to elevate your brand.
During the past several years, we’ve had many in-depth conversations about the marketing industry’s privacy regulations, which have given consumers more choice and control but have posed challenges from a targeted marketing standpoint.
Read MoreWhile it’s not a new hobby by any means, streaming is undeniably one of the most ubiquitous forms of media consumption...
Read MoreApple recently rolled out iOS 14, and with the new operating system came a new policy: The IDFA (Identifier for Advertisers) can no longer be used without explicit user permission.
Read MorePeople continue to allocate more time than ever to social media. Platforms like the dominant Facebook, the ever-expanding Snapchat, and the growing-faster-than-anyone.
Read MoreConsumers don’t want cookies. (Not third-party tracking cookies, anyways. Their eponymous inspirations are still a hit, crumbs and all.)
Read MoreBrave is a web browser that prioritizes two features above all else: privacy and speed. The mission behind Brave is to provide users with a safer, faster and better browsing experience.
Read MoreThings have not been easy lately. Isolation from our loved ones, restrictions on where we can go and what we can do, and for many brands, a major blow to their businesses.
Read MoreCorporate. Responsibility. Two of the sexiest words imaginable, right? Well, maybe not to most people, but sometimes that kind of story needs to be told and we don’t think that’s an excuse to let it be a snoozefest.
Read MoreWe talked about how to prepare for the integration of artificial intelligence (AI) into your content marketing (or general marketing) efforts. But maybe you’re stuck on the first step, which is to identify practical use cases for AI.
Read MoreWe are excited to announce that AfterMath is the proud recipient of not one . . . but two . . . Platinum HanleyWood Brand Builder Awards!
Read MoreArtificial Intelligence (AI) is fueling many industries and businesses in today’s technology-driven world. But what function can it serve when it comes to content marketing—and marketing in general?
Read MoreVerbal interaction with mobile and smart home devices is skyrocketing. ComScore predicts that 50% of all searches will be done by voice by 2020.
Read MoreWe'll answer all of the questions you have, and even some of the ones you didn't ask.
