Love Bug Campaign with Street Team

Ewwww, yuck! Each summer, Floridians face an invasion of “love bugs.” These teensy, icky, very UN-lovable insects land on vehicles by the thousands and can be extremely difficult to remove. Unlesssss you use WD-40. 

A pop-culture inspired campaign with a complementary street team passing out WD-40 samples later and Florida finally broke up with these annoying little buggers.