Online Grocery Shopping

Oh boy. Somehow a local high-end grocery store that offers delivery and curbside pickup needs to compete with the super-famous, delivers-all-the-groceries online brand. Yikes. But Heinen’s is treasured locally, because they’re known for the most attentive service, freshest produce, best selection and nicest employees. 

So, we reminded people that even though it was shopping online, it was still online shopping — the Heinen’s Way. When that clicked, so did lots of people adding things to their online Heinen’s carts.