Goodyear Credit Card

Street Cred Campaign

The Goodyear Credit Card was up against it. Pressure from the competition began to threaten sales. Consumers didn’t want more lines of credit. Goodyear Dealers lacked motivation to even promote the card. Good golly.

Good thing a new bold aesthetic and simplified messaging sparked a year of boosted applications and increased sales. The Street Cred campaign convinced consumers to finally claim the credit they deserve.