Brand Campaign with Targeted Media Plan

Turns out, people are unexpectedly complacent about the water in their homes. So imagine the uphill battle for dealers, trying to get anyone to listen to how Kinetico water systems make water just taste and feel — better. It’s an immediate flip from meh to omg levels of silky, smooth, clear and refreshing. Sure, it’s “still” water, but it’s over-the-top good.

That’s how we got inspired to go over the top with our messaging and targeted the strongest prospects to show them exactly how water should make us feel: euphoric. Now Kinetico dealers had a properly compelling way to start conversations and eventually win over customers. Even the wishy-washy ones.